Instagram is an online mobile application that is used for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and she has fast become a very popular social media tool. Instagram was originally developed so that people could apply different filters to photographs they had taken on their smartphones and would allow your crooks to easily upload and share these photos with friends (or account followers) while using Instagram application. More recently video was introduced to Instagram it can certainly be uploaded, but Instagram video lessons are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There are definitely than 300 million Instagram users worldwide.
Approximately 70 million photos are uploaded per working.
The account is ‘free’ to start so the numbers of low barriers to entry.
It is really a medium that permits you to for easy sharing of content round the clock.
What kind success have businesses achieved using Instagram?
Businesses regarding example Levis, L’oreal and hundreds of others have been able get a the tool to:
To increase awareness to their products and services.
To increase brand recognition.
To showcase their community and pro bono work to inspire and attract customers to engage their product, service or brand.
Run successful promotions, competitions and free things.
Small Business marketing success with Instagram
Instagram appears to be be particularly popular with product based businesses considering its visual nature. Businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using buy instagram likes. This is because the application allows for photos to be posted and shared of people either wearing or making use of these products. For instance, a food manufacturer might post photos of someone cooking with, sharing a meal, or entertaining friends using their food products. This success is not exclusive to big brands as many small businesses tend to be able to leverage the ability of Instagram to engage their folks. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 possess achieved this through the of attractive photographs regarding food and pictures of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers some other Instagram users would have an interest in or search for.
Influencer marketing
Bloggers, social websites stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands of people following their Instagram documents. This ‘influencer’ group translates to , there are several eyeballs there ready notice your products and services. The audience has been intended for you. The engagement has now been formed and making use of this manual your product uploaded onto their Instagram feed or featured a new blogger or popular Instagram account holder will assist to expand your audience quicker. Therefore taking period to identify key ‘influencers’ in your industry and in what way you can tap into this is very.
Hashtags – What is he / she?
How are they going to be once had increase business exposure?
I recommend that if you are interested in getting onto Instagram you take the time initial doing your Hashtag research. Hashtags are tags you just can add in a caption of an image that you upload. To create a hashtag you have to have use the # symbol at the front side of the tag and then add a keyword or several keywords without spaces after the hash representation. For example, you might post a product image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. Will probably already have in mind the hashtags though they are also popular on Twitter nonetheless, if you are not take auto insurance online figure out some examples of how they have been used. The intent behind the hashtag is to tag your photo to a subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.